Expectation Collapse
Building up the usual genre expectations, like the villain getting caught and the climax approaching, then refusing to deliver them. Your own anticipation is what makes the letdown hit so hard.
How this film uses it
Marion Crane is introduced as the main character of what looks like a crime film about stolen money. Her murder 47 minutes in is designed to shock, and it does. It breaks the most basic promise a story makes to its audience, which is that the main character survives.
Where to see it
The shower. The story you thought you were watching ends here and a different film begins.


















